When the brand no longer represents the business accurately, consistently or efficiently, the problem isn’t visual—it’s ...

In today’s dynamic business environment, a brand refresh is not merely a cosmetic update; it is a strategic necessity for staying relevant and competitive. For business leaders, the decision to ...

The new year sparks a refresh not only for consumers but also for Kraft-Heinz’s powdered flavor enhancer, Crystal Light, which introduced a new logo, typography, photography and packaging to coincide ...

As someone who writes about design and branding, my inbox pops and pings 24/7 with emails from PR reps, agencies, studios, and corporate behemoths bearing news of fresh projects and products. It’s all ...