A conversion funnel is the “graphical report representing a series of pages or steps that a user visits before converting.” Setting one up in Google Analytics just requires a minute of your time.

You'll learn the basics of how to use Google Analytics 4's powerful new business intelligence engine, the Explorations Hub, to generate funnel, path, and cohort analyses of your data. Discover how to ...

Are you making use of Multi-Channel Funnel (MCF) reports in Google Analytics? Ben Wood advises on how to use them to gain deeper insights on your traffic. Taking time to understand your customers’ ...

If you run an e-commerce store using any of today’s popular platforms, you’ve got access to a tremendous amount of data. Your customer insights, marketing, and merchandising data offer untold ...

“The Audience Explorer is a set of 10 reports that drills into Google Analytics to specifically pull the kind of data publishers need to grow a relationship with their loyal and potentially-loyal ...

If you are interested in scaling your Shopify business, you will need to make adjustments based on data analytics and not assumptions. Implementing Google Analytics will give you the information you ...