Americans Are Watching Fewer New TV Shows and More Free TV
1 day ago · Free streaming services are growing more quickly than paid ones, with YouTube being the fastest-growing network on TV and The Roku Channel and Tubi also growing rapidly.
Americans Tune Out New TV, Embrace Free Streaming - Live Index
1 day ago · The streaming service that has captured the most attention in recent years is… YouTube. The streaming service owned by Alphabet Inc. surpassed Netflix to become the …
With New Genres, Viewers Like You Are Changing What TV
1 day ago · With New Genres, Viewers Like You Are Changing What TV Actually Means As we head into 2026, there's potential for new types of shows like microdramas and video podcasts …
Americans Are Watching Less TV As Prices Rise, Study Suggests
Jul 16, 2024 · Almost a quarter of Americans don't watch any live TV, finds Attest's new report. Rising prices of streaming services and lifestyle changes may play into it.
Streaming is now the main way people watch TV | Nieman ...
Jun 17, 2025 · When comparing TV usage in May 2021 and May 2025, it’s clear that streaming has been the dominant viewing format with a usage increase of 71%. And while broadcast and …
Americans Are Watching Less Traditional TV Like Cable TV ...
Mar 18, 2025 · Time spent watching YouTube on TVs jumped 2.5% from January, securing an unprecedented 11.6% of total TV viewing—a new high for both the platform and the streaming …
83% of US adults watch streaming TV, far fewer subscribe to ...
Jul 1, 2025 · Most Americans (83%) say they watch streaming services, with Netflix and Amazon Prime Video being especially common. Far fewer – 36% – say they currently subscribe to …