A company is a natural legal entity formed by the association and group of people to work together towards achieving a common objective.

The purpose of planning and strategy is to maximize business productivity and growth. That’s why companies develop corporate strategies. Today, we’re going to discuss corporate strategy, its types, …

Direct Marketing Examples Companies have taken marketing strategies to a whole new level with their innovation. Here are some interesting examples of direct marketing: Land Rover A renowned name …

Business to Consumer also (B2C) means when a business sells its products and services directly to the end consumers without any intermediary.

Business to business b-to-b or (B2B) is a biz model when a company sells its products & services to another company’s for processing and then reselling it.

In business, there are many types of direct and indirect competition. Companies that compete directly in the same market provide similar products or services, and businesses that compete directly in the …

Mass marketing is an undifferentiated marketing strategy that decides to ignore target marketing and appeal to the entire market audience.

Companies and businesses use different types of pricing strategies, Cost-Plus Pricing is one of the simple yet effective strategies. However, it means adding the original cost of the product plus …

Sale is the process comprised of all the activities that a business performs to sell its product. Sales Vs Marketing Vs Business Development & its Types

Loss leader is a pricing strategy that involves selling product at a price below cost to attract customers towards expensive products.